ABOUT SMART ADS EXPERTS
Your media buying and paid ads team
Every Paid Ads and Media Buying agency has a “proven process for success” but only we are able to clearly connect the dots in successfully generating qualified leads to help your brand ‘s product, services and messages to be discovered in relevant searches.

EXPLORE OUR EXPERTISE
Our Business Statistics
International Awards
Years in the Industry
Nationalities Served
Clients Served Globally
Campaigns Managed
Advertising Spend
Our Happy Clients


































Our History
We are proudly one of the top awarded growth marketing companies that specializes in digital marketing solution.
Co-organized the Social Media Influencers Summit in Cebu Philippines.
Started its informal operation as a home-based digital marketing agency serving client from the
United States, Australia and Europe.
Launced a Travel App for a world-class hotel known to be the “Swiss Army Knife of Travel Guides.
It’s campaign received the following recognitions:
● SOCIAL MEDIA ADVOCATE for Ruben Licera (CEO) SOURCE
● BLOGGER OF THE YEAR for RUBEN LICERA’s story on the Philippines Education System
Supported Campaigns for the promotion of successful social good campaign in the Philippines
Supports Digital Literacy Campaigns in Schools
Legally registered as ESTRAT MEDIA GLOBAL under the Republic of the Philippines.
Architect of the digital marketing campaign that won RICO’S LECHON a SILVER STEVIE AWARD at
the Asia-Pacific Stevie Award awarded in Tokyo, Japan.
ESTRAT, represented by its CEO Ruben Licera supported the Philippine governments cause of
promoting digital jobs and opportunities to the countryside.
ESTRAT CEO was selected as one of the 150 delegate of the Google Local Guides Connect Sumit held
in San Francisco, USA on October 2018.
ESTRAT CEO was awarded with Pillar of the Youth Awards for contribution to the advancement of the
Youth initiatives and advocacies in the Philippines.
ESTRAT design the campaign and the bid for RICO”S LECHON CEO George Nocum Pua to be one of
the finalist of Asia CEO Awards - Entrepreneur of The Year held at Marriot Hotel, Manila, Philippines.
ESTRAT was recognized as the architect of the marketing communications campaigns that got RICO’s
LECHON the following awards from the International Business Awards (IBA) 2019 awarded in Vienna,
Austria.
● Gold Stevie COMPANY OF THE YEAR (Food and Beverage Category) - RICO’s LECHON
● Gold Stevie ENTREPRENEUR OF THE YEAR (Food and Beverage Category) - GEORGE
NOCUM PUA
● Bronze Stevie for iNTEGRATED MEDIA COMMUNICATIONS PLAN - RICO’s LECHON
For ESTRAT, the following awards we’re given:
● Silver Stevie STARTUP OF THE YEAR (Services Category) - ESTRAT DIGITAL MARKETING
● Bronze Stevie for COMMUNICATIONS PROFESSIONAL OF THE YEAR - ESTRAT DIGITAL
MARKETING
Our Team
Our team of paid social ads, paid search ads, and developers are all centered on assisting clients to efficiently acquire, monetize, and retain their customers for the long term success and satisfaction.






Smart Ads Experts Makes You
Completely Unmissable!
Our staff is trained to deliver everything you need! The goal is about optimizing your brand to acquire those conversions that bring you revenue and not the clicks and impression that are quickly buried under the media noise.